« An interesting content experiment | Main | Achieving automation: InDesign/InCopy to XML »

Online-only success story

Last April (2007), International Data Group (IDG) transitioned its magazine, InfoWorld, into an online only publication. A year later, the company reports

...the InfoWorld Web site is generating ad revenue of $1.6 million a month with operating profit margins of 37 percent. A year earlier, when it had both print and online versions, InfoWorld had a slight operating loss on monthly revenue of $1.5 million.

My colleagues and I attempt to track the demise of print publications  that have been discontinued in favor of sole digital delivery of the content. There's always a twinge of sadness documenting this trend, so it was nice to finally read this report in The New York Times.

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

If you have a TypeKey or TypePad account, please Sign In.

Site Feed

About this Blog

This blog is produced by the consultants and analysts from Really Strategies, a content solutions and services provider.

A Content Management System for Publishers

Search This Blog

Lijit Search

Browse Archives

Browse a list of posts by author.