This year the Global Information Industry Summit (GIIS), organized by the Software and Information Industry Association (SIIA) Content Division, took place in London.
The first day included a keynote by Hugo Dixon, Editor in Chief and Chairman of Breakingviews.com, panel discussions on Copyright, Business Models, and Monetization of Web 2.0, and a keynote by Andrew Neil, Magazine Publisher and BBC Broadcaster.
Here are some highlights:
Copyright 3.0
The copyright panel included Ed Colleran of the Copyright Clearance Center, Ammy Vogtlander of BlueInsights, Greg Merkle from Dow Jones Enterprise Media Group, and David Mirchin from Meitar Liquornik Geva & Leshem Brandwein.
With the increasing ease of sharing, enabled by networks and communities online, there come more issues around copyright.
From a legal perspective, laws, rulings, and interpretation vary by country. Generally speaking the US is the most permissive and France appears to be the most restrictive when it comes to awarding damages for copyright or trademark violation.
Courts also seem to favor sites that attempt to avoid infringement and that demonstrate (through procedures, technology, or communications with users) that they deal seriously with the problem both before and after it has been identified.
Content Business Models
David Worlock, from Outsell, Inc moderated this panel that included David Craig with Thomson Reuters, Simon Alterman of Dow Jones & Company, Steven Inchcoombe from Nature Publishing Group, and Rob Grimshaw with FT.com.
Steven: “NPG shows the hybrid nature of business models. NPG likes to experiment in many of them including free (selling the audience)…[our customers are] scientists in academic institutions around the world. We need to focus on what value we add in the process since the content is created by the scientists.”
Rob: “We must protect our right to define our own business models. If we want to be successful and move forward on the Internet we need to make money from our content and we shouldn’t be ashamed to put a price on it…and [if] we want to make money from advertising I don’t see why we can’t do both.”
David Craig: “[Our customers need] to have right information to make decisions…business model is [dependent on] strategy. What is it we’re really helping our customer to do?”
Simon: “You have content and you have audiences and in the end you can either sell content to your audience or sell your audience to someone else.”
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