Content management is not a project

Although many good and insightful comments were made yesterday at the RSuite User Conference, one comment really stood out for me.  Lisa Bos made the statement that content management is not a project.  It is how you do business.

The point here is that it is a mistake to approach installing a content management system as another project with a beginning and end date on your project plan. Although obviously there is an effort to get a system installed and up and running, it really shouldn’t “end.”  Your business grows.  Your business changes.  And since your business is content, the systems that support it need to change and adapt.