Publishers' Projections on Digital Revenue vs Print Revenue
Posted by Marianne Calihanna on Wed, Nov 09, 2011 @ 08:31 AM
Really Strategies recently polled a select group of publishers to understand projections on the shifting revenue metrics around digital and print products. The results are within our own expectations:
When does your organization project digital revenue exceeding print revenue?
Having worked with hundreds of publishing professionals during the past 10 years, we've observed that those organizations who implement a strategic content management initiative are the ones who are seeing digital revenue exceed print. In some cases, we've seen digital revenue actually drive print revenue!
Where is your organization on this timeline? Do you anticipate digital revenue to exceed print revenue in 2012?